THE AUTOMOTIVE GALLERY

This strategic marketing project represents Larusmiani's most significant point of differentiation compared to other classic Italian brands. The objective of this permanent project was to elevate the brand's image by association with museum-grade automotive design through the use of exclusive machines from private collections or museums as well as iconic pieces of design history.

PRODUCT DESIGN

  • THE AUTOMOTIVE GALLERY - PRODUCT DESIGN

    The t-shirt is presented in a personalized box and it is accompanied by a card dedicated

    to the permanent project THE AUTOMOTIVE GALLERY.

  • Concept & Product Design:

    SIRIO BARILLARO STUDIO

    Product Development :

    LARUSMIANI

    Window Display Design:

    SIRIO BARILLARO STUDIO

    Curator of the car exhibition:

    LARUSMIANI